It began in Florence, with a football game in local costume (“Vecchie Glorie”), introduced by a procession in Renaissance gowns for the opening of Pitti Immagine Uomo 88, and which continued in Milan with presentations in showrooms, and on the catwalk and with the openings of new retail space. In via Gesù, the centre of Italian lifestyle for men, Uman has turned his refined showroom into a store open to the public, in order to present a refined collection of pyjamas and dressing gowns. To present his playful collection spring-summer 2016, Prada asked Oma to renovate the space devoted to fashion shows in via Fogazzaro, which was subsequently transformed into a glass maze. The colour has infected even Costume National which has presented Klein- blue shirts and fire-red suits.

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